THE FUTURE BELONG TO THOSE WHO ARE MAD ENOUGH TO CREATE IT.

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EVENTS

SERVICES

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MAD Recipe is an experiential hub that prides itself on its creativity and innovation, delivering game-changing end-to-end projects from Art Events and Exhibitions, to Sports Events, Activations, Festivals, and ground-breaking Installations, and lately Virtual Events and Conferencing.

With a home team of passionate professionals, we use our insight into the region and marry it to our multinational expertise to create memorable experiences built on innovation and sustainability.

Strategic & Conceptual Planning

Apply the strategic learnings and experience to engineer new and integrated creative and innovative solutions.

Structural & Experiential Design

Live the experience on the ground, seeing the process come to life and the engagement process becomes a reality.

Events & Marcom
Management

The physical and digital journeys are defined, creating a seamless bond.

Bringing the idea to life in co-ordinated symmetry.

COMMUNICATION

Comm

MAD Recipe is a fully integrated communication agency, that provides 360º creative and marketing support.

From branding and communication, experiential shopper-marketing, to digital and social content production, we offer our clients tailor-made solutions that fit their needs and meets their ROI.

Integrated Marketing and Communication

Visualize the strategic thought process into clear conceptual directions, creating the campaign that will propel the brand with artistic sense and craft. Planning the dissemination of the campaign across the channels, optimizing the process and the quality.

Offline and Online Content creation

Map the various behaviors and moving trends, both online and offline, and updating our messages intuitively to stay current with our target audience. Analyzing and identifying the key elements to deliver a comprehensive and intuitive approach.

Strategic Creative Support & Consultancy

Defining the relationship idea that needs to map the customer lifecycle journey across the different touch-points and the communication channels. Finding the right emotional anchor that we need to build with our audience, throughout the whole journey.

ABOUT

MAD RECIPE is the region's first integrated branding/communication/experiential agency, combining the knowledge of marketing and communication with events and experiential design, to create holistic creative solutions to take your brand to the next level.

A combined 45 years of experience with a dedicated team of strategists, creatives, and innovators servicing a growing portfolio of regional and international clients, and helping them develop unique experiences, from digital and social, to offsite and onsite events.

Our pro-sustainable philosophy allows us to have a novel approach in the way we plan and execute our projects, making sure we achieve success on all 3 dimensions: economical, sustainable, and profitable.

ABOUT